Soho Creamery

Designed as a dynamic and inviting ice cream and coffee shop, Soho Creamery reflects the brand’s playful and youthful identity through bold colour blocking, terrazzo surfaces and contrasting textures. The warm palette, combined with curated lighting and distinctive curved forms, enhances the vibrant yet comfortable atmosphere. The layout prioritises customer flow by clearly separating the gelato and coffee service zones, while maintaining visual continuity across the space. Natural materials such as wood and terrazzo are paired with dark accents and subtle lighting to create a contemporary space that feels both nostalgic and fresh.